Gravatar stands for Globally Recognized Avatar. It is globally recognized because millions of people and websites use them. Most popular applications like WordPress have built-in support for Gravatar. When a user interacts with a site that supports Gravatar, it pulls their Globally Recognized Avatar from Gravatar servers. Then that picture is shown. This allows each user to have their identity shown through out the world wide web.
If you want a consistant identity on the web, then you should use a gravatar. If you are a blogger, non-profit, small business, or anyone who wants to build a brand, then you need to start using gravatar. In our opinion, gravatar makes your brand identity stand out.
It’s simple and it’s free. Simply go to Gravatar’s website. Add an avatar of yourself. This could be a picture of yourself, your company’s logo, or something unique. You really have to do it one time. Chances are you won’t be changing your avatar a lot. So it’s more like set it and forget it.